About Exo Terra

About Us

At Exo Terra, we are committed to enriching the lives of reptiles and amphibians through innovative, high-quality habitat solutions. Drawing inspiration from nature, we meticulously design terrariums and accessories that mirror the natural environments of these unique creatures.

Our mission transcends product creation; we strive to educate and empower pet owners, fostering responsible pet care, ethical husbandry, and a deeply connected global community of enthusiasts. By continuously advancing our products and sharing knowledge, we aim to elevate the reptile and amphibian care standard, ensuring a harmonious coexistence between humans and the captivating world of herpetology.”​

“Make your reptiles feel at home” embodies the core philosophy of Exo Terra and is more than just a tagline. It represents a comprehensive approach to pet care that places the well-being of reptiles and amphibians at the forefront. It’s about creating a space where these fascinating creatures can thrive and express their natural behaviours, providing them with the comfort and familiarity of their natural habitats, even within a human-made setting.


Our values

At Exo Terra, our values serve as the foundation for our continued pursuit of excellence in the field of reptile and amphibian care. These principles guide our every decision and action:

  1. Innovation: We continually strive to push the boundaries of design and technology. Our dedication to creating advanced and efficient habitat solutions ensures that we meet the ever-changing needs of reptiles, amphibians, and their caretakers.
  2. Quality: Excellence in craftsmanship is at the core of our brand. We are committed to producing high-quality products that stand the test of time, providing an optimal environment for the animals we serve.
  3. Education: We believe in empowering pet owners with the knowledge they need to provide proper care. Through our educational resources, we help individuals understand the unique requirements of their pets, fostering a responsible and informed community.
  4. Ethical Responsibility: Our respect for animals extends to a commitment to ethical pet keeping. We advocate for the humane treatment of reptiles and amphibians, emphasizing the importance of their physical, psychological, and behavioral well-being.
  5. Community Engagement: We recognize the power of community and actively engage with reptile and amphibian enthusiasts worldwide. Our involvement in events and partnerships creates a unified network that shares experiences and knowledge.
  6. Global Accessibility: Ensuring that our innovative products are accessible to a worldwide audience is vital to our mission. We strive to make Exo Terra products available across various platforms, connecting with a diverse and passionate global community.
  7. Legacy and Trust: As part of the Hagen Group, we value the trust and loyalty that has been cultivated over nearly seven decades. Our legacy is built on a bond of love and compassion for animals, and we honor that tradition by continuing to enhance the lives of pets and their owners.
  8. Sustainability: We are mindful of our impact on the environment and make conscious efforts to develop products that are sustainable and environmentally friendly.

These values reflect our deep-rooted commitment to the world of reptiles and amphibians. They embody who we are as a brand and guide our journey as we strive to elevate the standard of care for these remarkable creatures.


Our experts

The heart of knowledge and innovation in the spellbinding realm of reptiles and amphibians. We at Exo Terra pride ourselves on being at the forefront of exotic animal care and cherish the passion that unites us with our customers, fostering a community dedicated to these extraordinary creatures.

Our team of consummate experts is more than a mere collection of professionals. It is an assembly of individuals devoted to studying, observing, and nurturing reptiles and amphibians. These specialists have spent years on research and hands-on care, delving into these creatures’ biology, behaviour, and specific needs. Through their collective wisdom, relentless dedication, and unwavering commitment, they forge ahead in uncharted territories, developing insights, guidance, and innovative solutions tailored to the well-being and enrichment of your reptiles and amphibians. More


Our heritage

Exo Terra is a dignified division of the Hagen Group, a family-run enterprise founded in 1955 by Rolf C. Hagen. From modest beginnings, Hagen has evolved into the world’s largest privately owned manufacturer and distributor of pet products, yet our connection to our roots remains strong and sincere. Our motivation stems from a shared passion for and dedication to animals. This philosophy is grounded in a fundamental truth: Pets are not merely central to our business but the very reason our business exists.

For nearly seven decades, Hagen has been synonymous with trust for pet owners globally, consistently crafting products that prioritize the health and well-being of animals. With an unwavering commitment to quality, safety, and reliability, we strive to fulfil our promise to pets and their caretakers.


“By continuously advancing our products and sharing knowledge, we aim to elevate the reptile and amphibian care standard, ensuring a harmonious coexistence between humans and the captivating world of herpetology.”​

About Us

“Researched in the Wild” complements our philosophy by highlighting Exo Terra’s rigorous research approach. Rather than designing products based on assumptions or generic standards, Exo Terra invests in studying reptiles and amphibians in their natural habitats. We explore these creatures’ conditions, from temperature and humidity to lighting and terrain. This first-hand research forms the basis of our product design, ensuring that every aspect of our terrariums and accessories is grounded in authentic, real-world data. Species-specific needs are identified and catered to, and innovative systems are developed for heating, lighting, and humidity control. This meticulous research in the wild ensures that the artificial environments created are not merely superficial replicas but genuine recreations of natural habitats.

Chuckwalla (Sauromalus ater)
Chuckwalla (Sauromalus ater)
Chuckwalla (Sauromalus ater)
Chuckwalla (Sauromalus ater)

Stay up on all things exo terra.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.